Reading time: 2 minutes 30 seconds Pop quiz. Which of these are true? - Combined, all of the printing plants in the United States employ more than 810,000 workers. - Globally, up to 72% of consumers are willing to pay more for products with sustainable packaging. - Research shows people learn more [...]
Reading time: 2 minutes 30 seconds Who doesn't love a beautiful photograph, well-crafted logo, clear tagline, or company name that precisely captures its purpose? It's inspiring, captivating, and inevitably...duplicated. This post will not be about the legal jargon, because let's be honest, that's not my specialty. However, I do want to provide tools that will [...]
Reading time: 2 minutes 30 seconds Everyone wants their company to stand out from the crowd, but what's the secret? Brand Development, also known as Corporate Design, Visual Identity, Graphic Branding...but, they all mean the same thing. It's the building of a visual connection between your business and the people connected to it. All companies [...]
Do you know one design element that can make consumers either love or loathe your brand? Fonts. Design is multidimensional, but fonts are capable of provoking visceral reactions that either make or break your project. Do I dare mention two of the most controversial fonts in the known world...Comic Sans and Papyrus? These fonts became [...]
Marketing response rate benchmarks and U.S. postal rates for 2017 both favor continued use of postcards for cost-effective cross-media campaigns. On average, direct mail generated a high response rate of 3.7%, beating social media, email, and web display ads, all reportedly 0.1%, according to statistics from the Direct Marketing Association. In their survey of 500 direct [...]
