Reading time: 2 minutes 30 seconds Pop quiz. Which of these are true? - Combined, all of the printing plants in the United States employ more than 810,000 workers. - Globally, up to 72% of consumers are willing to pay more for products with sustainable packaging. - Research shows people learn more [...]
Reading time: 2 minutes 30 seconds Who doesn't love a beautiful photograph, well-crafted logo, clear tagline, or company name that precisely captures its purpose? It's inspiring, captivating, and inevitably...duplicated. This post will not be about the legal jargon, because let's be honest, that's not my specialty. However, I do want to provide tools that will [...]
Reading time: 1 minute 55 seconds I've said it before, your logo is the face of your brand. Your logo is hands down the most prominent image in all of your marketing efforts. It represents you when you're not there, connecting you and your audience in a way one single individual never could. Simply put, [...]
Reading time: 2 minutes 30 seconds Everyone wants their company to stand out from the crowd, but what's the secret? Brand Development, also known as Corporate Design, Visual Identity, Graphic Branding...but, they all mean the same thing. It's the building of a visual connection between your business and the people connected to it. All companies [...]
Do you know one design element that can make consumers either love or loathe your brand? Fonts. Design is multidimensional, but fonts are capable of provoking visceral reactions that either make or break your project. Do I dare mention two of the most controversial fonts in the known world...Comic Sans and Papyrus? These fonts became [...]
When you're a printer, you need many things to get your customer's projects completed, but one absolute necessity is a quality paper vendor! Luckily, at Marfield, we work with some of the best in the nation, one of which is Clampitt Paper. Marfield has been a loyal customer of Clampitt for over 50 years! And, [...]
The countdown has begun, and you're ready to launch your new print design. Your printer has everything needed for the project to fly through the presses, and safely land back in your hands as a finished piece...But wait, there's an issue, and the launch is delayed. In printing, "preflight" consists of the necessary steps taken [...]
When I began my career in printing I was fresh out of college with an Art Degree, and eager to put it to use. After being hired at a local printer, I was quickly moved to the prepress department, and the rest is history! Well, not exactly...I was assigned my first design job for an [...]
Color. It should be an uncomplicated matter in regards to printing, but honestly, it's one of the most complex areas for customers and printers alike. Color Management is so valuable in the printing industry that one can actually become certified as a Master! That's right, a Color Management Professional Master...add that to the list of [...]
Business cards are an office essential, but they’re more than that, too. They are representative of you as well as your business (especially when you are not around). They’re also a small blank canvas, ready to be personalized with messages, images, and more. And, because they are available in a wide variety of stocks and [...]
