Postcards Will Be Most Cost Effective in 2017
Marketing response rate benchmarks and U.S. postal rates for 2017 both favor continued use of postcards for cost-effective cross-media campaigns. On average, direct mail generated a high response rate of 3.7%, beating social media, email, and web display ads, all reportedly 0.1%, according to statistics from the Direct Marketing Association. In their survey of 500 direct [...]