The Colorful World of Print

Color. It should be an uncomplicated matter in regards to printing, but honestly, it’s one of the most complex areas for customers and printers alike. Color Management is so valuable in the printing industry that one can actually become certified as a Master! That’s right, a Color Management Professional Master…add that to the list of things I’d like to check off one day, but for the purpose of this blog, I want to keep it light.

Today I’m going to embrace the basics: what are color gamuts, how do they differ, and how to know which is right for you and your project. Check out our infographic below to dig further into this subject.

Marfield Guide-Colors

To download a full resolution copy of this infographic, click here.

Thank you for reading our article, and don’t forget to check out future blog posts. Next month I’ll be covering the exciting world of bleeds. Do you have questions about this article, a horror story of a job gone awry, or a topic you want to learn more about? Comment below and let your voice be heard!

About the Author: Tiffany Waggoner

Tiffany Waggoner is the Creative Director for Marfield, Inc. In 2003, Tiffany graduated from The University of North Texas with a B.A. in Art, specializing in Digital Media. After a quick moment of panic...wondering what to do with an Arts Degree...she soon found her home and career in Print and never looked back! Ten years ago, Marfield, Inc. took a chance on a young prepress professional and hired Tiffany to run their Prepress Department. During this tenure, Marfield's customers could trust her as their brand identity expert, and she honed her craft as a graphic designer. In 2018 Marfield took another venture and moved Tiffany into the role of Creative Director. In this position, Tiffany has been able to combine her knowledge of content creation, social media, brand identity design, and creative print to engage and educate Marfield's audience on all things print.

The Colorful World of Print